Press "Enter" to skip to content

Category: The Chemistry of Perception

The Neurobiology of the Proust Effect: How an Olfactory Anchor Changes Brain Biochemistry During Negotiations

The Proust effect is far more than a literary concept; it is a potent neurobiological reality that can be strategically harnessed in sensitive human interactions.…

ISO E Super and Ambroxan: The Chemistry of “Molecular” Fragrances and the Mechanism of Their Effect on Olfactory Receptors

A minimalist movement has taken root in the complex world of perfumery, led by fragrances that eschew traditional structure in favor of a singular, potent…